A step ahead of the world

From AED 87,000

Vat Included

In an unknown world, anything can happen. Only exciting experiences await. The Prius leaps ahead of the pack by taking a bold step into this world. It combines exceptional aerodynamics and driving dynamics with world-leading hybrid technologies.


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Prius 2018 Gallery


The powerful driving experience will make your heart leap

Combining improved aerodynamics, excellent handling and comprehensive safety features with an elegant interior designed to pamper its occupants, the all-new Prius represents another step forward for Toyota’s renowned hybrid technology. The car comes with a reengineered 1.8-litre petrol engine that works in tandem with a new lightweight and compact electric motor to offer unbeatable environmental efficiency and responsive performance.

The Prius is a superior hybrid and eminently versatile. Unlike most of other hybrids, the Prius can be driven completely on electrical power or with a combination of electric motor and gasoline engine depending on the driving behaviour.

The car’s gasoline engine teams up with its electric motor to offer the best features of both. The hybrid batteries are charged continuously when braking and decelerating; therefore, there is no need to plug in a power cord – resulting in fewer stops for gasoline fill-up. The Prius also does not require any special fuel and yet drives like any other conventional car.

The new Prius builds on the environmentally-friendly credentials of its predecessors to achieve an impressive fuel efficiency of up to 26.1 km/L. Determined to broaden the car's appeal, Toyota has rebuilt the Prius from the ground up – overhauling its design, improving performance and adding personal touches both inside and out, under the developmental concept of ‘a beautiful car for a beautiful earth.’ The result is a sleeker, sportier form that elicits an emotional response from the outset.


The beauty of intuitive simplicity and ease of use

The 4.2-inch color TFTs (Thin Film Transistors) for both the main display and multi-information display are simple, multi-functional and intuitive to use. The content displayed is easily changed using switches integrated in the steering wheel.


The hybrid system combines both dynamic and environmental performance

The hybrid system mates an electric motor that provides power at low speeds with an engine that delivers it at high speeds, and optimizes control of both for efficient driving performance. It can use just the electric motor or both the engine and electric motor in response to driving conditions, and the integrated generator charges the battery while driving.


Confidence and peace of mind

The Prius is equipped with an SRS driver airbag, SRS front passenger airbag, SRS knee airbag (driver’s seat), SRS side airbags (front seats) and SRS curtain shield airbags (front and rear seats). Also its body Comprised of a high integrity cabin with front and rear crumple zones that help absorb impact energy in a collision. It also incorporates a body structure to help reduce injury to pedestrians.