RTA Safety Campaign

We joined forces with the Roads and Transport Authority to raise awareness of child safety amongst the youth of the UAE. The competition, dubbed “Junior Publisher” encourages students to spread awareness messages to more than 144,000 of their peers and 360,000 individuals in the community throughout the year, conducted through the RTA’s Salama Magazine, and incentivising participants through prizes.

Child safety awareness amongst parents and other drivers alike is of paramount importance to everyone at Al-Futtaim Motors and the RTA. Unfortunately, we still see a high percentage of drivers who do not buckle their children up in appropriate child seats, which significantly increases the risk of injury in the case of an accident. This grassroots safety initiative targets children, who will in turn encourage their parents to follow appropriate child safety laws. A total of five winners will be drawn monthly, with each winner receiving a cash prize of AED 1,000. The competition will run for the duration of the year, with the Salama Magazine being distributed to more than 105 schools across the UAE.