Toyota Prius launch #THEFUTUREISNOW

The wait is now over for hybrid car lovers in the UAE, as Al-Futtaim Motors celebrated the February launch of the fourth generation Toyota Prius, revealing the new generation hybrid car’s exciting features and specifications, including enhanced fuel efficiency of 26.1km per litre. We are thankful to all those who were able to join us at the launch of this revolutionary vehicle.

Saud Abbasi, Managing Director – Toyota, Al-Futtaim Motors said, “Introducing the Toyota Prius in the UAE is a gigantic step forward in empowering the drive for a more sustainable environment. In line with the UAE Government’s vision for a greener future, Al-Futtaim Motors is proud to be leading the positive change with this new addition to the Toyota family.”

The Toyota Prius revolutionised the hybrid car market when it was launched in Japan during 1997 and by March 2011, after its 2001 global introduction, the Prius had exceeded worldwide cumulative sales of three million units.