Unbreakable Toyota Hilux wins inaugural ArabWheels Midsize Pickup Truck of the Year award

Sunday - 22/11/2015

Toyota Hilux, the world’s best-selling commercial truck was named “Midsize Pickup Truck of the Year” at the inaugural ArabWheels Awards held recently for the automotive industry in the Middle East.

The ArabWheels Awards aims to recognize and acknowledge the latest and greatest of the automotive world.

Saud Abbasi, Managing Director of Al-Futtaim Motors, said: “Commercial vehicles represent a large part of our annual sales, and the new Hilux is the leader in the light commercial vehicles segment. We are much honored to receive this accolade and we believe that with the plethora of new upgrades, the Toyota Hilux totally deserves it.”

The legacy of the Hilux started 40 years ago in the UAE, and has sold more than 150,000 units to date, cementing itself as the go-to truck for use in the country’s construction firms, farms, oil fields and more.

Issam Eid, Editor in Chief of ArabWheels, said: “The Hilux has proved itself as one of the toughest midsize pickups in the world, and the new iteration of a long-standing favorite has made it even better. The 2016 Hilux stood head and shoulders above the competition, and it was an easy pick for the Midsize Pickup Truck of the Year award.”

The 2016 all-new Hilux features a six-speed automatic transmissions that is coupled to a newly-developed frame, making it tougher, more efficient and more economical while boasting the lowest total cost of ownership in its segment.

It also has improved ride comfort and easier driveability, thanks to a newly-developed frame and redesigned suspension, with longer leaf springs and forward/rear facing shock absorbers, and employs an all-new six speed automatic transmission for a smoother ride.

The new transmission translates into enhanced fuel economy figures of up to 15 per cent over the last generation Hilux - depending on the choice of petrol or diesel engines - while the redesigned tougher rear suspension makes for better reliability to support the Hilux's enhanced deck usability and towing capacity.