360 Experience


Any Journey Anytime

Since its launch in 1951, the Land Cruiser has continued to be selected by customers as a safe and secure vehicle symbolizing Toyota’s quality, durability and reliability. Now, 70 years later Toyota has introduced the long-anticipated evolution, with ground-breaking enhancements to the platform and powertrain befitting the king of SUVs.

The Land Cruiser has long been known as one of the Middle East’s best-loved vehicles, and a cumulative total of approximately 10.4 million Land Cruisers have been enjoyed by customers in 170 countries and regions all over the world.


Bolder, Lighter, Stronger

The exterior design offers an overwhelming presence and strength through a new overall design language, while the interior is appointed with luxury and functionality that truly set this generation apart from any other vehicle in its class.

Wide, powerful shapes run horizontally to create a distinctive and authoritative presence. While the striking silhouette is defined by sharply contrasting lines



Flagship Technologies

As the flagship model of the Land Cruiser series, it has in every generation led the way in vehicle evolution while incorporating the latest technologies. These years of developments have resulted in vehicle weight reduction, lowering the center of gravity, the adoption of a new powertrain, and an unmatched off-road capability.


Safety is Standard

As with any other Toyota model, safety remains a top priority for the all-new Land Cruiser, which comes with an advanced safety system. This is complemented by Toyota Safety Sense 2.0, an innovative safety technology package that includes a Pre-Collision System (PCS) that introduces new features including Emergency Steering Assist and Intersection Turn Assistance to help prevent collisions with vehicles, cyclists and pedestrians. The package also includes Dynamic Radar Cruise Control (DRCC) with Full-Speed Range, Lane Tracing Assist (LTA), Lane Departure Alert (LDA), and Adaptive High Beam System (AHS).





Reinforcing the legendary status of one of the Middle East’s best-loved vehicles, Toyota has launched the eagerly-awaited new generation of its iconic Land Cruiser in the region. The all-new Land Cruiser combines outstanding all-terrain performance with a spacious, high-quality interior to bring drivers and passengers an elevated experience on every trip.

Since first launching in 1951, the Land Cruiser has become renowned for its exceptional off-road capabilities in adverse environments. Throughout its 70-year history, it has served as an indispensable tool that supports people’s livelihoods in remote destinations, contributes to humanitarian aid and disaster relief efforts, and enriches people’s lives through experiences only the Land Cruiser can provide.

If you missed the world premiere, you can learn more about it from here.