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Al-Futtaim Toyota Unveiled World’s First Toyota Land Cruiser 300 Made of Lego Bricks

440,000 Lego pieces were used to make the life size version of the popular model which took 2,688 hours to complete 

The model is one of the largest in UAE and one of the largest ever made 

Dubai, United Arab Emirates, 17 November, 2021: The Toyota Land Cruiser has been a long-time icon of the UAE, achieving legendary status amongst automotive enthusiasts. Now, Al-Futtaim Toyota has immortalized the newest version of the vehicle, the Land Cruiser 300 in a full size Lego model. 

The project, commissioned by Al-Futtaim Toyota is one of the largest Lego models ever made by a LEGO certified builder in the UAE, using more than 440,000 Lego pieces to make and weighing approximately 2,050 kg making it nearly identical to the real thing. The Lego version perfectly mirror the car's dimensions, with both vehicles being 194.9 inches long and 74 inches tall. It took 12 team members 2,688 hours to develop and build the full-size Land Cruiser. 

Andy Barratt, Managing Director Al-Futtaim Lexus and Al-Futtaim Toyota said: “At Al-Futtaim Toyota we pride ourselves on always exceeding the expectations of our customers, whether this be in the form of our thrilling line-up of products or finding new and unique ways to get closer to them. We hope that our Lego Land Cruiser build will bring out the inner child in all of us as well as delight our loyal Land Cruiser and LEGO fans across the UAE.” 

Since its launch in 1951, the Land Cruiser has continued to be selected by customers as the vehicle symbolizing Toyota’s quality, durability, and reliability. Seventy years later, in June this year Al-Futtaim Toyota introduced the long-anticipated evolution, with ground-breaking enhancements to the platform and powertrain befitting the king of SUVs.

The masterpiece will be on display at the Dubai Mall from 15th November to 15th December. 

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Notes to the Editor
About Al-Futtaim Toyota
Toyota, a Japanese automotive manufacturer founded in 1937, is the world's market leader in sales of hybrid electric vehicles. Toyota has been exclusively distributed in the UAE by Al-Futtaim Automotive, part of Al-Futtaim Group, for over six decades, and has been leading the sustainable mobility movement since 2008. 

With a large line-up of vehicles ranging from SUV, compact, sedan, coupe, MPV and LCV, as well as a wide range of Hybrid options, Al-Futtaim Toyota is setting new benchmarks for clean motoring in an effort to actively contribute to a lower carbon footprint in the UAE. 2017 saw the introduction of the zero-emission hydrogen-powered Fuel Cell Electric Vehicle (FCEV) Toyota Mirai, in a pilot aiming at studying the possibilities of establishing a hydrogen-based, carbon-free society.

Toyota’s line-up features several hybrid vehicles including the sporty, practical and environmentally friendly RAV4, the C-HR, an innovative compact SUV, the seven-seater Highlander which is the brands biggest HEV to date, the powerful and efficient Corolla and the sleek and sophisticated Camry. 

In September 2019, after a 17-year wait, Al-Futtaim Toyota launched the new 2020 Toyota GR Supra in the UAE, much to the delight of fans and loyalists across the country. With the all-new fifth-generation model, the legendary name returned to set the roads ablaze with a comeback only fitting of the Toyota Supra story, with the 2021 version launching a year later in October 2020. 

In August 2020 Al-Futtaim Toyota shook up the lifestyle pickup segment with the introduction of the all-new eighth-generation Toyota Hilux Adventure. This was the first time ever that the Hilux is available as a retail model in the UAE, meaning that it is no longer limited to dominating the commercial-use sector.

For more information and to book a test drive of the latest Toyota models please visit www.toyota.ae  

About Al-Futtaim Automotive
Al-Futtaim Automotive, one of the main five operating divisions within the UAE-based Al-Futtaim Group of companies, is a conglomerate of motoring-related businesses, franchising some of the world’s most-recognized automotive brands and services.

Operating in 10 countries across the Middle East, Asia and Africa and empowered by around 9,000 associates, the UAE-headquartered Group’s services span across distribution of new and used vehicles, manufacturing, leasing, and aftersales.

Ranging from passenger cars to SUVs, commercial vehicles, industrial and construction equipment as well as motorbikes and quads, Al-Futtaim Automotive Group offers an integrative customer-centric experience for motorists, fleet operators and contractors alike, and strives to become the leader in tailor-made mobility solutions.

About Al-Futtaim
Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. 

Structured into five operating divisions; automotive, financial services, real estate, retail and health; employing more than 33,000 employees in more than 20 countries in the Middle East, Asia and Africa, we partner with over 200 of the world's most admired and innovative brands. 

Al-Futtaim’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. 

By upholding our values of respect, excellence, collaboration, integrity; Al-Futtaim continues to enrich the lives and aspirations of our customers each and every day. For more information visit: www.alfuttaim.com.

Contacts for media:
Hicham Younis | PR Manager Toyota |+97150 699 33 49 |  Hicham.younis@alfuttaim.com   
Claire Lawson | IPN | +971 55 400 3235 | c.lawson@ipn.ae